Expert advice from Paulina, a London cake maker. Everything you need to know about ordering, designing and enjoying the perfect cake.
Real prices from a real baker. Complete pricing breakdown from single tier to five tier designs, plus money saving tips.
Read the guide → Buying GuideCustom birthday cake prices for every style and budget. From cupcake boxes to multi tier showstoppers.
Read the guide → EducationNever order the wrong size again. Exact portion counts for every cake size, from 6 inch to multi tier.
Read the guide → EducationTaste, cost, appearance and practicality compared. Everything you need to choose the right finish.
Read the guide → TrendsWhat is trending in the London wedding cake world this year? From textured buttercream to dried flowers.
Read the guide → EducationCan they taste as good? Yes. Flavours, ingredients, pricing and what to expect when ordering.
Read the guide → Buying GuideLead times for birthday cakes, wedding cakes, cupcakes and last minute orders explained.
Read the guide → Buying GuidePopular choices, seasonal pairings and tips for choosing flavours your guests will love.
Read the guide → InspirationDinosaurs, unicorns, gaming, superheroes and more. The most popular themes kids are going wild for.
Read the guide → TrendsThe definitive ranking of London's most requested cake flavours in 2026, based on real orders.
Read the guide → Planning GuideEverything you need to plan the perfect baby shower. Themes, cakes, games and a full checklist.
Read the guide → Planning GuideVenues, themes, cake ideas, food, decorations and a full planning timeline for the big milestone.
Read the guide →