What flavours are Londoners ordering in 2026? Here is the definitive ranking based on real orders, real trends and real taste.
Cake flavour trends change constantly. What was exotic five years ago is mainstream today. As a London baker creating hundreds of bespoke cakes every year, Paulina has a unique perspective on exactly what the city is craving. Here are the most popular cake flavours in London right now, ranked by how frequently they are ordered.
The undisputed king. Rich Belgian chocolate sponge with chocolate buttercream and chocolate ganache. It has been the most popular cake flavour for decades and shows no sign of slowing down. Whether it is a children's birthday, a milestone celebration or a wedding cake, chocolate is always a crowd pleaser.
Classic, elegant and universally loved. Good vanilla is anything but boring. We use real vanilla bean paste for a deep, complex flavour that is worlds apart from cheap vanilla essence. Vanilla pairs beautifully with almost any filling, from fresh raspberry to salted caramel to lemon curd.
The modern classic that has taken London by storm. Buttery caramel sponge with salted caramel buttercream and a caramel drip. The combination of sweet and salty is addictive. This flavour works brilliantly as a drip cake with caramel popcorn and toffee pieces on top.
The biggest flavour trend of recent years. Lotus Biscoff spread has become a baking phenomenon. Biscoff sponge with Biscoff buttercream, crushed biscuit pieces and a Biscoff drip creates a cake that is pure caramelised bliss. Especially popular with ages 18 to 35.
Striking crimson sponge with a subtle cocoa flavour and tangy cream cheese frosting. Red velvet looks dramatic when sliced and photographs beautifully. A firm favourite for birthday cakes and special occasions.
Light, zesty and refreshing. Lemon sponge soaked in lemon syrup with lemon buttercream. Perfect for spring and summer celebrations, baby showers and afternoon tea style events. Also works brilliantly as cupcakes.
The luxury option. Ground pistachio sponge with pistachio buttercream, often paired with rose or raspberry. The natural green colour is stunning and the nutty, rich flavour feels sophisticated. Hugely popular for engagement celebrations and weddings.
Warmly spiced with cinnamon, nutmeg and ginger, loaded with grated carrot and finished with cream cheese frosting. Carrot cake has moved from a humble classic to a premium bespoke option. It is especially popular in autumn and winter.
Vanilla sponge with rainbow sprinkles baked into the batter. When you cut the cake, the colourful sprinkles are revealed throughout. Children absolutely love it, and honestly, so do most adults. The ultimate fun, celebratory flavour.
A British classic that never goes out of style. Coffee flavoured sponge with espresso buttercream and walnut pieces. Especially popular with older generations and coffee lovers. A gorgeous choice for cakes for men.
Cookies and cream flavour featuring crushed Oreo biscuits in both the sponge and buttercream. Topped with whole Oreos and chocolate drip. A massive hit with teenagers and young adults.
The most elegant flavour combination on the list. Pistachio sponge with rose water buttercream, finished with chopped pistachios and dried rose petals. It tastes as beautiful as it looks and is a signature flavour for floral cakes.
Explore our complete flavours menu to see all available options.
Message Paulina to discuss flavours or order a tasting box to try before you decide.
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